Samsung continues to hold on to its dominant position in the global TV market. The company had a robust first quarter of the year, particularly in the premium segment.
The latest market data shows that Samsung accounted for 31.3% of TV sales across the globe in the first quarter of 2026, up 1.3% from the same period last year.
Samsung's hold on the premium segment of the market for TVs priced over $2,500 remains as solid as ever. It took the first place in this segment with 53.4% of all global sales in Q1 2026. It also obtained the first place in the $1,500 and up segment with 50.1% of the global sales.
Samsung's OLED TVs have been performing very well in the market, and the company continues to record strong grow in the category. Its OLED sales in this period were up by 28.8% compared to Q1 2025, with a 40.1% share of sales.
It has only been a few years since Samsung became a serious contender in the OLED segment. Growth has been steady, with more than 5 million units sold since 2022. Samsung is finding great traction in the North American market where it ranked first with 46.1% of sales share.
With the FIFA World Cup slated to begin in the coming weeks, Samsung may see a further uptick in TV sales, as fans across the globe upgrade their setups to soak in the excitement.
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